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The Internet and live telecasting of matches have made live betting immensely popular.

The main difference between live bets and normal bets is the punters can gauge the motivation factor of how the players will perform or the playing strategy – whether there will be three strikers or ‘a bus of defending players parked in front of their goalmouth’.

The greatest advantage in live betting is the punters have exactly the same information as the bookmakers as the matches are being played. There is also a chance for the punters to bet at better odds if the opening odds are too low. The punters can observe the development of the game and make decisions as the match unfolds. This gives the punters an opportunity to make a ‘U-turn’ and reverse a bet when the situation necessitates.

Live betting requires great discipline and patience. Emotion can run very high during a match and your decision can be just a click on the optical mouse. The following 7 golden winning rules must not be overlooked :

1. 100% CONCENTRATION

Live betting requires a cool and sober mind. You need to be focused and decisive while the match is in progress. A joke among punters is that it is not easy to do this on a regular basis if you are not single.

2. KEEP A COOL HEAD

Watching a match is an emotional roller coaster. How many times when :

* we are winning – we hope the referee will blow the final whistle fast

* we are losing – we hope the clock will tick slower

When the chips are down, guard against being swayed by emotion. Stay calm and assess the situation objectively.

3. IF YOU CANNOT BE DECISIVE, DON’T BET

You must be totally convinced about your decision. Don’t bet just for ‘interest sake’ or to relieve boredom.

4. UNDERSTAND THE BETS CLEARLY

Make sure you understand everything about the market you are betting on, especially special bets like total goals, number of corners, number of bookings. etc.

5. BET ON WHAT YOU KNOW

It is easier to determine whether there’s value at any point of the game if you are familiar with the teams, for example, whether the team’s tactic is to defend deep or has statistically won many corners due to its style of play, etc.

6. BE MINDFUL OF THE TIME OF YOUR BET

In live betting, the bet counts from THE TIME OF THE BET, for example, in the match between Arsenal and Birmingham. At 20 minutes, Arsenal was leading 1-0. You bet Arsenal to win at Asian Handicap -1/2 (Arsenal giving 1/2 goal to Birmingham). No further goal was scored and the match ended 1-0 in favour of Arsenal. Even though Arsenal won 1-0, your bet lost because you betted Arsenal to win @ AH -1/2 from 20 minutes of play till end of the game.

7. CUT LOSS WHEN NECESSARY

The typical mindset of most punters is to hang on till the last minute, hoping and praying that their team will not let them down.

Be decisive and cut your loss as soon as you realise the match is not flowing the way you have expected. Such decisiveness can save you bigger losses in the end.

CONCLUSION

In live betting, you must judge each situation on its own merits. Do not allow emotion to interfere with your judgement. This will only compel logic to fly out of the window, along with your cash.

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With Setanta Sports seemingly fighting a losing battle against the economic downturn, what does it all mean for the distribution of the Premier League’s live UK television rights in the coming seasons?

At present, live Barclays Premier League TV rights are split into six packages, each consisting of 23 live matches. Therefore a total of 138 games from the league will be screened live on UK TV every season.

For the forthcoming 2009-10 season, BSkyB owns the rights for four of the six packages available, meaning that the British broadcaster will show 92 live matches next season.

The distribution of Live Premier League TV Rights:

2009-10 season

– BSkyB will show 92 live EPL matches

– New ESPN channel will show 46 live games

From 2010-11 season until 2013

– BSkyB will show 115 live EPL matches

– New ESPN channel will show the remaining 23 live games

The remaining two packages of 46 games, that Setanta was forced to surrender after failing to come up with the cash, were snapped up this week by Disney-owned American broadcaster, ESPN.

ESPN, who currently broadcast two channels on UK satellite television, are expected to announce the launch of a new channel to screen the newly-acquired live matches, that consumers will be able to purchase on top of their current Sky TV subscription.

The American media company is also expected to look to broadcast their new channel on other TV platforms such as Virgin Media.

But after the conclusion of the 2009-10 season, Sky will tighten its grip on the live games after it emerged that the company has already won an auction for another 23 match package, bringing the total number of live games on Sky to a hefty 115. Meanwhile, ESPN will show the remaining 23 games on its newly branded channel from 2010-11.

Finally, whilst one might assume that Setanta’s demise is in Sky’s favour, it could in fact be bad news for Rupert Murdoch’s company. Industry regulators demand that there must be a direct competitor to Sky as no single broadcaster are able to own all six packages.

This deal was agreed in 2005 with the European Commission, when it was ruled that Premier League television rights must be split between more than one broadcaster.

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The English Premier league or in short EPL is officially known as the «Barclays Premier League» for sponsorship issues. It is actually a UK based professional football league for English clubs.
Twenty clubs compete in the English Premier league. Seasons continue from August and ends up on May. 38 games are played by each team.

The competition began as the Football Association or in short FA Premier League on 20th February, 1992. The very first game was held on 15th August in the very same year. Few of the clubs in the First Division of the Football League took decision to break away from the Football League in order to derive benefits from a more profitable TV right contract.

Since 1888, The Football League has been arranged as the main football competition of the United Kingdom. As a matter of fact, since its inception the Premier League has turned out to be the most watched and anticipated sporting football league of the world.

It is also one of the highest and most well paid football leagues of the world. In the 2005-06 season, the cumulative club revenue was approximately $1.4 billion. It may well rise to as such as $1.8 billion in the 2007-08 season simply because of the rising media attention and revenues received from it.

The number of clubs taking part varies each year. New clubs join, older ones leave, or get merged with other club to form new clubs. On an average there are 15 clubs on an average per division. This signifies that more than 7000 clubs are the proud members of a league in the EPL.

For winning one match teams receive 3 points and for a draw 1 point. The cumulative points and the goal differences identify the ranks of the teams participating in the league. As seasons end, the club having the maximum no. of points is declared the champion. Factors like the goal difference and the no. of goals scored, decides the champion if two or more teams ends the season with equal points.

Till date only 4 out of the 40 English Premier League clubs have been able to lift the title of the premier league. The teams are the Arsenals (also known as the Gunners), Blackburn rovers, Chelsea (Men in Blue) and Manchester united (The Red Devils). The current champion of the Premier league is Chelsea. They lifted the title for the fourth time in 2009-10 season.

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